
VarietyS.S. Rajamouli's 'Varanasi' Taps SkyBlue Cinematix for Brand Duties
Malaysia's SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for the highly anticipated 'Varanasi.'
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Where epic storytelling meets intelligent brand placement.

In the year 2027, the world faces an existential crisis as a massive asteroid named Shambhavi is on a direct collision course with the holy city of Varanasi. A rugged archaeologist and explorer, Rudhra (Mahesh Babu), is recruited for a high-stakes, globetrotting mission to recover an ancient cosmic artifact — joined by Mandakini (Priyanka Chopra Jonas), a fierce historian and skilled marksman.
Their quest becomes a high-tech sci-fi thriller racing across the jungles of Africa, the icy wastes of Antarctica and the landscapes of Europe — pursued by the tech-genius villain Kumbha (Prithviraj Sukumaran). The key to stopping a future catastrophe lies hidden within the city's mythical past.






The mastermind who redefined Indian cinema on the world stage. From the legendary Baahubali franchise to the Oscar-winning RRR, Rajamouli has turned every film into a global cultural event with record-breaking box office.
RRR
Baahubali 2
Baahubali: The Beginning
Eega
₹1,300 Cr+RRR · 2022
₹1,810 Cr+Baahubali 2 · 2017
₹650 Cr+Baahubali · 2015
₹125 Cr+Eega · 2012The first Indian feature to win both an Oscar® (Best Original Song) and a Golden Globe® — proof of the global appetite for Rajamouli's cinema.
"Naatu Naatu" became the first Indian song to win an Academy Award® and a Golden Globe® — the same creative force behind that moment now brings VARANASI to a global audience.

Screens in India
Overseas screens
Tailored to the 1.43:1 IMAX ratio
Simultaneous global release
Fans in attendance
LED display
International media outlets
Global views of the reveal

VarietyMalaysia's SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for the highly anticipated 'Varanasi.'
Read Full Article →
Campaign MESkyBlue Cinematix will facilitate deeply embedded brand integrations in the film Varanasi, set to release worldwide in 2027.
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Best Media InfoSkyBlue Cinematix will curate deeply embedded brand integrations for the film, the first Indian production shot in the 1.43:1 IMAX format.
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Deccan ChronicleS.S. Rajamouli's highly anticipated Varanasi has inked a global brand integration deal with SkyBlue Cinematix for worldwide brand partnerships.
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