Authentic, high-stakes survival content — where the biggest stars on earth actually use your brand on screen.
Running Wild with Bear Grylls places a celebrity guest alongside Bear Grylls in extreme wilderness locations, creating authentic, high-stakes survival content. It airs on National Geographic and streams on Disney+ across 100+ global markets.
Produced by
Airing in the USA, Canada & UK; rolling out to China, India, Korea, Australia, the Middle East and more.
Full on-set integration available. Talent can wear or use products during filming. WBD has pre-bought S10 for India.
Season 9 supports seamless post-production brand insertion for immediate market activation.
Disney+ distribution means a single integration reaches audiences across 100+ markets.
Global superstar (Deadpool & Wolverine), Aviation Gin founder — one of the most-followed entertainers in the world.
SNL icon and Emmy winner — one of the most recognizable comedic talents in the US.
Marvel's Agent Carter — a dedicated global fanbase across the US, UK and Asia.
Premiered April 21, 2026.
Oscar winner · author of Greenlights · Austin FC co-owner · 11M+ followers
Emmy & Grammy winner · Girls Trip · SNL host · 7M+ followers
Global pop-punk superstar · massive Gen Z fanbase · 9M+ followers
Bear actually uses products in real survival situations — organic, credible placement audiences trust.
Reynolds, McKinnon and Atwell bring massive social followings and earned media beyond the broadcast.
Streaming in 100+ markets, with Season 10 already pre-bought for India by WBD.
A high-intent fanbase serious about the outdoors and the gear they use — ideal for outdoor, tech and lifestyle brands.
Columbia, Patagonia, Arc'teryx, Helly Hansen, Salomon, Marmot, The North Face, Mammut, Fjällräven, Kuhl, Smartwool, Icebreaker, Norrøna
Oakley, Maui Jim, Costa Del Mar, Smith Optics, Julbo, Native Eyewear, Revo, Rudy Project
Land Rover, Toyota, Ford Bronco, Jeep, Mercedes G-Class, Rivian, BF Goodrich, Goodyear
On Running, Merrell, KEEN, Timberland, Salewa, La Sportiva, Vasque, Danner, Scarpa, Oboz, Altra
Hydro Flask, Nalgene, CamelBak, LifeStraw, CLIF Bar, Liquid IV, Nuun, GU Energy, Maurten
Big Agnes, Nemo Equipment, Sea to Summit, ENO, Therm-a-Rest, Snow Peak
Leatherman, Gerber Gear, Black Diamond, MSR, Goal Zero, SOG, Benchmade, BioLite, Jetboil, Victorinox
Garmin, WHOOP, Suunto, GoPro, Polar, Coros, Wahoo, Garmin inReach, SPOT Satellite
Sun Bum, Supergoop, EltaMD, Neutrogena Sport, Raw Elements, Blue Lizard, Coppertone Sport
From hero on-screen product use to background placement — category exclusivity available. Pricing on request.
